There are few things in life more entertaining than spending time with the ones that you love in a space that is as comforting as it is comfortable. Keter Group is an Israeli-based designer and manufacturer of sustainable resin-based home and garden decor.
Setting the standard for sustainability in the home and garden spaces, CEO Alejandro Pena has been pivotal to the overall growth of Keter in recent years. With a focus on expanding into newer markets, Keter CEO Alejandro Pena took some time out of his day to tout the exceptional offerings available under his guidance.
Sustainability Efforts Define Keter’s Work
Keter Group was founded on the idea of providing customers with access to better products at better prices, all built with better materials. Keter’s focus on sustainable resin material has helped it to set itself apart from the rest of the competition.
To continue minimizing its impact on the environment, Keter is focused on giving its customers access to products that have been built with recycled content. Keter Group says that they are focused on minimizing the use of virgin resources while eliminating waste throughout the value chain.
At the time of this writing, Keter has products containing up to 40% recycled content. While this is impressive on its own, Keter hopes to improve its recycled content use to 55% by the year 2025. To further hammer home the importance of its goals, Keter has made sure that its entire product line is completely recyclable.
Other sustainability efforts by the team at Keter include centrally locating manufacturing facilities in the regions and markets wherein the products will be sold. To hammer home its focus on sustainability, Keter also quit producing any single-use plastic items for consumers.
Building That Outdoor Oasis
Now that it is time to build the outdoor oasis of your dreams, Keter CEO Alejandro Pena has a few tips and tricks to consider implementing. With affordable home decor options available to fit your specific needs, Keter’s CEO suggests taking a step-by-step approach to the design.
First, Pena suggests taking a look at the deck and designing for the space that you wish to have. If you are looking to host friends for drinks, consider the Keter Patio Set and its outdoor Storage Container. Envision the space before filling it with products to ensure that the space is cohesive and fit for your needs.
Next, Alejandro Pena suggests taking a long look at how the area will be used when it is fully functioning. If you are going to want to have friends and family over, consider installing patio areas for extra seating. You can have Adirondack Chairs available for comfortable seating and those are available in a host of sizes, styles, and finishes.